Resources
Check out these articles and podcasts on pricing, and select content on CPA practice-management or growth topics.
Pricing Articles
"Does your Revenue Model Optimize or Drain your Employee Experience"
Article by Michelle Golden, AAM’s Growth Strategies Journal, Fall/Winter 2023
"A Better Value"
Article by Mark Loehrke, Inside Public Accounting, October 2023 (posted with permission)
"Q&A With Michelle (Golden) River"
Interview by Dana Bottorff, AAM Growth Strategies for Strategic Planning, Spring 2023
"Changing the Business Model Without Ditching the Timesheet"
"Are You Ready to Change Your Pricing Model Yet?"
Article by Michelle Golden River, Crosley+Company Newsletter, Nov 2017
"Why Value Pricing?"
"Selling Profitable Work When the Fee Squeeze is On"
"What's Your Pricing Strategy?"
"Sell the Conversation When Selling Yourself, Proposes Michelle Golden at AAM Marketing Summit"
Pricing Podcasts
"Value Starts with Relationships"
Michelle Golden interviewed on Future Proof with Bill Sheridan podcast, Aug 2022
"Pricing in Advance"
Build Your Firm podcast host Hugh Duffy interviews Michelle Golden, Dec 2019
"Advanced Pricing Methods®: the Intersection of Billing Strategy & Future Readiness"
"A Primer on the New Pricing"
"Value Pricing in the Accounting (Top) 100"
Podcast host Kirk Bowman interviews guest Michelle Golden on Art of Value, Feb 2017
"Capstone Conversation with Michelle Golden"
CPA Practice Management & Growth Articles
"The Changing Face of Accounting and Accounting Technology"
"Is Your Mission Statement a Warning Sign About the Future of Your Firm?"
"Blogs as the Ultimate FAQ Page: the Holy Grail of Marketing for Tax & Accounting Professionals"
"Charting a Firm's Social Media & Communications Policy"
"Death to Death-by-Meetings"
"Who ARE Your Best Clients? And What Do You Do Once You Know?"
"Do You Want Fries With That? Why 'Up-Selling' Is a Preferred Strategy Over 'Cross-Selling' in CPA Firms"
"The Hope Promotion"
by Michelle Golden, Practical Accountant, Jul 2004
"Seminars: Are They A Thing Of The Past? Keys To Successful Credibility Building..."
Michelle’s Books
Social Media Strategies for Professionals and their Firms
"Guide to an Effective CPA Firm Website” (chapter author)
Bull’s-Eye The Ultimate How-To Marketing & Sales Guide for CPAs
(2010, AICPA)
Order Bull’s-Eye
