Books & Articles

 

Books

cover art Social Media Strategies for Professionals and Their Firms

Social Media Strategies for Professionals and their Firms

by Michelle Golden (2011, John Wiley & Sons) Buy now on Amazon

Book reviews:

Bruce Marcus’ review (on JD Supra)
David Jacobson’s review
Bill Brelsford’s review
Professor David Albrect’s review  (& video interview by Bill Sheridan)

"Guide to an Effective CPA Firm Website” (co-author)

Bull’s-Eye The Ultimate How-To Marketing & Sales Guide for CPAs (2010, AICPA)
Order Bull’s-Eye

Pricing Articles & Podcasts

"A Primer on the New Pricing" (podcast)

Host Dan Hood with guest Michelle Golden,  Accounting Today, Nov 2017

"Value Pricing in the Accounting 100" (podcast)

By Kirk Bowman, host with guest Michelle Golden, Art of Value, Feb 2017

"Why Value Pricing?"

by Sarah Johnson Dobek featuring Michelle Golden, Association for Accounting Marketing’s Growth Strategies, Summer 2014

"Selling Profitable Work When the Fee Squeeze is On"

by Michelle Golden, Association for Accounting Marketing’s Growth Strategies. Oct 2012

"What's Your Pricing Strategy?"

by Sarah Johnson featuring Michelle Golden, Accounting Today, Aug 2012

CPA Practice Management Articles

"The Changing Face of Accounting and Accounting Technology"

by Isaac O’Bannon, Cover Story, CPA Practice Advisor, Sep 2013

"Is Your Mission Statement a Warning Sign About the Future of Your Firm?"

by Michelle Golden, CPA Practice Advisor, Mar 2013

"Herding Virtual Cats: How to Lead Multiple-Office and Off-Site Teams"

by Melinda Guillemette and Michelle Golden, CPA Practice Management Forum, Nov 2012

"The Hope Promotion"

by Michelle Golden, Practical Accountant, Jul 2004

"Death to Death-by-Meetings"

by Michelle Golden, Accounting Today & WebCPA, Sep 2009

"What Innovation Really Looks Like"

FORTUNE’s Business Innovation Blog, Dec 2005

Social Media Articles

"How to Weave Social Media Into Your Firm's Marketing"

by Michelle Golden, CPA Practice Advisor, Jul 2012

"How to Make Social Media Work for Your Firm"

by Michelle Golden, CPA Practice Advisor, Mar 2012

"Blog Star: The Internet Offers Infinite Space in Which to Carve Out a Piece of Blogger Stardom"

by Christine Bockelman, Insight Magazine (Illinois CPA Society), Fall 2010

"Can Facebook Kill Face-to-Face Networking?"

by Tracy Crevar Warren, AICPA CPA Insider, May 2010

"Charting a Firm's Social Media & Communications Policy"

by Michelle Golden, Practical Accountant, WebCPA, Jun 2009

English Accountants Make Their Way to the Blogosphere

by Rob La Gatta, LexBlog/Real Lawyers, Jun 2007

Marketing Articles

"Get a Big Payoff from Client Satisfaction Surveys"

CCH’s First Choice Newsletter, Jul 2011

"Who ARE Your Best Clients? And What Do You Do Once You Know?"

by Michelle Golden, CCH’s CPA Practice Management Forum, Feb 2007

"CPAs Get Into Focus"

(on using focus groups in CPA firms)
by Roslyn Myers, Journal of Accountancy, Feb 2002

"Brand Builders"

by Marilyn Vise, St Louis Business Journal, Jan 2002

"Marketers Rally Around Mission Statements"

CPA Marketing Report, Oct 2000

Get ready. Get ahead.

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PO Box 801626
Santa Clarita, CA 91380

michelle@foreadvantage.com

661.360.7968