Revenue Impact Calculator

Input your CPA firm’s numbers to see how Advanced Pricing Methods℠ increases your per-sale revenue!

Experiment! See your firm's results with Advanced Pricing Methods℠

Across several firms that are institutionalizing Advanced Pricing Methods℠ over the past five years, two solid trends are emerging:

1) 60% or more of buyers, when provided 3 options, select the middle or high option, or a hybrid of the two. Rule of thumb: the high option price is 2x the low.

2) Win rates rise 25% when firms use APM℠.  The psychology of price options combined with better verbal positioning that Fore teaches, results in more customers hiring the firm than with a single-priced old-style approach. 

The big eye-opener is when you compound these two trends! 

Click for Calculator Instructions

To begin, simply plug in your best guesses for three of your firm’s (or practice group’s) current metrics:

  • # of sales opportunities per month
  • your average proposed price
  • your typical win rate (max is 74% so we don’t exceed 99% after APM)

Then see what happens if you were to use APM RIGHT NOW!

Look at #1 to see what USING THREE OPTIONS (with 2x spread) does to your revenue (for every 10 closed sales). While 40% still buy at your typical price, 60% will upgrade to the middle or high offering, or a hybrid of the two options.

Next #2 is just the elevated win rate you could expect to see with Fore’s APM℠. If you think 25% is crazy high, fine, toggle to reduce it to a modest 10% improvement.

Then, SEE WHAT HAPPENS in #3 (for every 10 opportunities) when 25% (or even just 10%) more of your opportunities close, PLUS 60% of buyers choose to spend more with you than your single-price offering would have brought.

ADVANCED PRICING METHODS℠ — PROJECT THE IMPACT ON YOUR NEW SALES

START HERE!
SIMPLY INPUT YOUR FIRM’S CURRENT DATA:*either for whole firm or a practice area

Maximum 74%
 
 

1) REVENUE SHIFT WHEN YOU PRESENT 3 OPTIONS THE APM℠ WAY (BASED ON 10 WINS)


Avg $ ea Avg extended to 10 wins
Current Way 35,000
New Way Good Better Best Hybrid Est
3,500 5,250 7,000 6,125
Typical Selection Ratio 40% 20% 20% 20%
Revenue per 10 wins 14,000 10,500 14,000 12,250 50,750
15,750 Typical 45%+ increase

2) YOUR NEW WIN RATE WITH APM℠


You can adjust win rate downward if you think 25% is ambitious.
Your new projected win rate of %

3) YOUR COMPOUNDED REVENUE-IMPACT PROJECTION


Proposed $/mo Avg sales/mo @ current
win rate of 65
Current proposed per mo 17,500 11,375
New Way Good Better Best Hybrid Est
3,500 5,250 7,000 6,125
Your avg proposed $ by level by mo 17,500 26,250 35,000 30,625
Typical selection ratio 40% 20% 20% 20% Avg sales/mo @
new win rate of 90%
Selection ratio extended to win rate 6,300 4,725 6,300 5,513 22,838
PROJECTED SALES INCREASE/MONTH @ NEW WIN RATE W/APPLIED OPTION-SELECTION RATIO 11,463 or 101%;



Ready for New Results?

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PO Box 801626
Santa Clarita, CA 91380

michelle@foreadvantage.com

661.360.7968