Check out these articles and podcasts on pricing, and select content on CPA practice-management or growth topics.

Pricing Articles

"A Better Value"

Article by Mark Loehrke, Inside Public Accounting, October 2023 (posted with permission)

"Q&A With Michelle (Golden) River"

Interview by Dana Bottorff, AAM Growth Strategies for Strategic Planning, Spring 2023

"Why Value Pricing?"

Article by Sarah Johnson Dobek featuring Michelle Golden, Association for Accounting Marketing’s Growth Strategies, Summer 2014

"Selling Profitable Work When the Fee Squeeze is On"

Article by Michelle Golden, Association for Accounting Marketing’s Growth Strategies. Oct 2012

"What's Your Pricing Strategy?"

by Sarah Johnson featuring Michelle Golden, Accounting Today, Aug 2012

Pricing Podcasts

"Value Starts with Relationships"

Michelle Golden interviewed on Future Proof with Bill Sheridan podcast, Aug 2022

"Pricing in Advance"

Build Your Firm podcast host Hugh Duffy interviews Michelle Golden, Dec 2019

"A Primer on the New Pricing"

Podcast Host Dan Hood with guest Michelle Golden,  Accounting Today, Nov 2017

"Value Pricing in the Accounting (Top) 100"

Podcast host Kirk Bowman interviews guest Michelle Golden on Art of Value, Feb 2017

"Capstone Conversation with Michelle Golden"

Jean Caragher of Capstone Marketing hosts podcast interview with Michelle Golden, July 2015

CPA Practice Management & Growth Articles

"The Changing Face of Accounting and Accounting Technology"

by Isaac O’Bannon, Cover Story, CPA Practice Advisor, Sep 2013

"Is Your Mission Statement a Warning Sign About the Future of Your Firm?"

by Michelle Golden, CPA Practice Advisor, Mar 2013

"Charting a Firm's Social Media & Communications Policy"

by Michelle Golden, Practical Accountant, WebCPA, Jun 2009

"Death to Death-by-Meetings"

by Michelle Golden, Accounting Today, Sep 2009

"Who ARE Your Best Clients? And What Do You Do Once You Know?"

by Michelle Golden, CCH’s CPA Practice Management Forum, Feb 2007

"The Hope Promotion"

by Michelle Golden, Practical Accountant, Jul 2004

"Seminars: Are They A Thing Of The Past? Keys To Successful Credibility Building..."

by Michelle Golden, CCH’s Journal of Tax Practice Management, Nov-Dec 2002

Michelle’s Books

cover art Social Media Strategies for Professionals and Their Firms

Social Media Strategies for Professionals and their Firms

by Michelle Golden
(2011, John Wiley & Sons)
Buy now on Amazon

"Guide to an Effective CPA Firm Website” (chapter author)

Bull’s-Eye The Ultimate How-To Marketing & Sales Guide for CPAs
(2010, AICPA)
Order Bull’s-Eye

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