Publications & Podcasts


cover art Social Media Strategies for Professionals and Their Firms

Social Media Strategies for Professionals and their Firms

by Michelle Golden
(2011, John Wiley & Sons)
 Buy now on Amazon

"Guide to an Effective CPA Firm Website” (co-author)

Bull’s-Eye The Ultimate How-To Marketing & Sales Guide for CPAs 
(2010, AICPA)
Order Bull’s-Eye

Pricing Topics

"Value Starts with Relationships"

Michelle Golden interviewed on Future Proof with Bill Sheridan podcast, Aug 2022

"Pricing in Advance"

 Accounting Marketing Doesn’t Suck podcast host Hugh Duffy interviews Michelle Golden, Dec 2019

"A Primer on the New Pricing"

Podcast Host Dan Hood with guest Michelle Golden,  Accounting Today, Nov 2017

"Value Pricing in the Accounting 100"

Podcast host Kirk Bowman interviews guest Michelle Golden on Art of Value, Feb 2017

"Capstone Conversation with Michelle Golden"

Jean Caragher of Capstone Marketing hosts podcast interview with Michelle Golden, July 2015

"Why Value Pricing?"

Article by Sarah Johnson Dobek featuring Michelle Golden, Association for Accounting Marketing’s Growth Strategies, Summer 2014

"Selling Profitable Work When the Fee Squeeze is On"

Article by Michelle Golden, Association for Accounting Marketing’s Growth Strategies. Oct 2012

"What's Your Pricing Strategy?"

by Sarah Johnson featuring Michelle Golden, Accounting Today, Aug 2012

CPA Practice Management Topics

"What is and is NOT Innovation"

Host Ed Kless with guest Michelle Golden, Sage Advice Podcast, Mar 2019

"The Changing Face of Accounting and Accounting Technology"

by Isaac O’Bannon, Cover Story, CPA Practice Advisor, Sep 2013

"Is Your Mission Statement a Warning Sign About the Future of Your Firm?"

by Michelle Golden, CPA Practice Advisor, Mar 2013

"Herding Virtual Cats: How to Lead Multiple-Office and Off-Site Teams"

by Melinda Guillemette and Michelle Golden, CPA Practice Management Forum, Nov 2012

"The Hope Promotion"

by Michelle Golden, Practical Accountant, Jul 2004

"Death to Death-by-Meetings"

by Michelle Golden, Accounting Today, Sep 2009

Social Media Articles

"How to Make Social Media Work for Your Firm"

by Michelle Golden, CPA Practice Advisor, Mar 2012

"Charting a Firm's Social Media & Communications Policy"

by Michelle Golden, Practical Accountant, WebCPA, Jun 2009

English Accountants Make Their Way to the Blogosphere

by Rob La Gatta, LexBlog/Real Lawyers, Jun 2007

Marketing Articles

"Get a Big Payoff from Client Satisfaction Surveys"

CCH’s First Choice Newsletter, Jul 2011

"Who ARE Your Best Clients? And What Do You Do Once You Know?"

by Michelle Golden, CCH’s CPA Practice Management Forum, Feb 2007

"Seminars: Are They A Thing Of The Past? Keys To Successful Credibility Building..."

by Michelle Golden, CCH’s Journal of Tax Practice Management, Nov-Dec 2002

"Marketers Rally Around Mission Statements"

CPA Marketing Report, Oct 2000

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