Publications & Podcasts
Books
Social Media Strategies for Professionals and their Firms
by Michelle Golden
(2011, John Wiley & Sons)
Buy now on Amazon
"Guide to an Effective CPA Firm Website” (co-author)
Bull’s-Eye The Ultimate How-To Marketing & Sales Guide for CPAs
(2010, AICPA)
Order Bull’s-Eye
Pricing Topics
"Value Starts with Relationships"
Michelle Golden interviewed on Future Proof with Bill Sheridan podcast, Aug 2022
"Changing the Business Model Without Ditching the Timesheet"
Article by Christina Camara, INSIDE Public Accounting, Jun 2019
"Pricing in Advance"
Accounting Marketing Doesn’t Suck podcast host Hugh Duffy interviews Michelle Golden, Dec 2019
"Advanced Pricing Methods®: the Intersection of Billing Strategy & Future Readiness"
Michelle Golden interviewed on Future Proof with Bill Sheridan podcast, May 2018
"Are You Ready to Change Your Pricing Model Yet?"
Article by Michelle Golden River, Crosley+Company Newsletter, Nov 2017
"A Primer on the New Pricing"
Podcast Host Dan Hood with guest Michelle Golden, Accounting Today, Nov 2017
"Value Pricing in the Accounting 100"
Podcast host Kirk Bowman interviews guest Michelle Golden on Art of Value, Feb 2017
"Capstone Conversation with Michelle Golden"
Jean Caragher of Capstone Marketing hosts podcast interview with Michelle Golden, July 2015
"Why Value Pricing?"
Article by Sarah Johnson Dobek featuring Michelle Golden, Association for Accounting Marketing’s Growth Strategies, Summer 2014
"Selling Profitable Work When the Fee Squeeze is On"
Article by Michelle Golden, Association for Accounting Marketing’s Growth Strategies. Oct 2012
"What's Your Pricing Strategy?"
by Sarah Johnson featuring Michelle Golden, Accounting Today, Aug 2012
"Sell the Conversation When Selling Yourself, Proposes Michelle Golden at AAM Marketing Summit"
Article by Danielle Lee, Accounting Today, Jun 2011
CPA Practice Management Topics
"What is and is NOT Innovation"
Host Ed Kless with guest Michelle Golden, Sage Advice Podcast, Mar 2019
"The Changing Face of Accounting and Accounting Technology"
by Isaac O’Bannon, Cover Story, CPA Practice Advisor, Sep 2013
"Is Your Mission Statement a Warning Sign About the Future of Your Firm?"
by Michelle Golden, CPA Practice Advisor, Mar 2013
"Herding Virtual Cats: How to Lead Multiple-Office and Off-Site Teams"
by Melinda Guillemette and Michelle Golden, CPA Practice Management Forum, Nov 2012
"The Hope Promotion"
by Michelle Golden, Practical Accountant, Jul 2004
"Death to Death-by-Meetings"
by Michelle Golden, Accounting Today, Sep 2009
Social Media Articles
"Keep Your Elbows off the Computer Table (& Online Etiquette that Mom Wants You to Know)"
by Michelle Golden, CPA Practice Advisor, Oct 2012
"How to Weave Social Media Into Your Firm's Marketing"
by Michelle Golden, CPA Practice Advisor, Jul 2012
"Blogs as the Ultimate FAQ Page: the Holy Grail of Marketing for Tax & Accounting Professionals"
by Michelle Golden, CPA Practice Advisor, May 2012
"How to Make Social Media Work for Your Firm"
by Michelle Golden, CPA Practice Advisor, Mar 2012
"Charting a Firm's Social Media & Communications Policy"
by Michelle Golden, Practical Accountant, WebCPA, Jun 2009
English Accountants Make Their Way to the Blogosphere
by Rob La Gatta, LexBlog/Real Lawyers, Jun 2007
Marketing Articles
"Get a Big Payoff from Client Satisfaction Surveys"
CCH’s First Choice Newsletter, Jul 2011
"Communication is Essential to Retaining Clients"
AccountingWEB, Feb 2010
"Who ARE Your Best Clients? And What Do You Do Once You Know?"
by Michelle Golden, CCH’s CPA Practice Management Forum, Feb 2007
"Do You Want Fries With That? Why 'Up-Selling' Is a Preferred Strategy Over 'Cross-Selling' in CPA Firms"
by Michelle Golden and Michael Platt, AAM MarkeTrends, 2005
"Seminars: Are They A Thing Of The Past? Keys To Successful Credibility Building..."
by Michelle Golden, CCH’s Journal of Tax Practice Management, Nov-Dec 2002
"Marketers Rally Around Mission Statements"
CPA Marketing Report, Oct 2000
