It’s here! I’m so excited to announce the first public Advanced Pricing Method® Essential Skills Workshop. I’ll be personally instructing this event!
- What: Advanced Pricing Method® Essential Skills Workshop
- When: April 28-29, 2026
- Where: Illinois CPA Society HQ in downtown Chicago
- Who: For CPAs and anyone employed by CPA firms including consultants, C-suite, marketing or BD team, etc
After many requests, it’s a thrill to make available this full program only delivered before privately to CPA firms. It’s specially tailored for individuals be be successful on their own, jam-packed with how-tos!
Join forward-thinking peers who are raving adopters of APM’s up-front, worth-based, customer-centric and holistic approach to courting, selling, and serving your clients. Whether you’re a sole prop, work for Big 4, or any firm size between, don’t miss this opportunity to expand your pricing and positioning horizons.
Hope you’ll join me and a fun group of participants in Chicago!

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