My friend Gale Crosley kindly featured my article, “Are You Ready to Change Your Pricing Model Yet?” in her Business Discipline of Practice Growth newsletter last week. Here’s a brief excerpt:
In the early days of new-model exploration, CPAs saw “value pricing” as an opportunity to lift the artificial revenue ceiling “hours X rates” creates.
Others defaulted to fixed prices because they detested timekeeping or did it so poorly their bills were just guesses, anyway. Some felt it was a more ethical or appropriate way to price—that a seller should be able to answer a buyer asking “how much will this cost?”—not expecting clients to hand them blank checks. And others figured up-front pricing would be a competitive differentiator.
These motivators still exist, but we have new factors at play now, as well.
Read my article to learn what’s changed and new reasons firms are shifting to a new pricing model. I also highlight some outcomes from those early adopters. I don’t want to give a spoiler but some of it has to do with creating a business advisor culture.
Check out my full article here: Are You Ready to Change Your Pricing Model Yet?
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