Firm operations rockstar Jane Johnson was honored by CPA Firm Management Association as their 2021 Firm Manager of the Year. Jane is the COO of CPA firm Grimbleby Coleman in Modesto, California. CPAFMA says that “employing exemplary CPA-firm best management practices to attain extraordinary results” is a big part of earning this recognition.
I reached out to congratulate Jane and she warmed my heart when she told me:
“The Advanced Pricing Methods® model has been the springboard to our growth! Our firm is having great success, in large part due to our “choice pricing” program.
We have been able to greatly advance the size of our client engagements. We do not take any new client engagements that are not multi-disciplinary and willing to utilize choice pricing.”
Grimbleby Coleman Adopted Advanced Pricing Methods in 2019
I had the pleasure of working with Jane when Grimbleby Coleman sought to change their revenue model. Jane investigated alternatives selecting Advanced Pricing Methods® which they dubbed Choice Pricing—I love it! She led their pricing initiative, absolutely committed to rolling it out successfully.
In two working sessions, the firm’s leaders aligned their future revenue model with their core values. They decided that a new level of “transfairency” (a term they coined on the spot) by pricing upfront suit their customer-centric style perfectly. Now three years into their business-model transformation, the firm is growing by leaps and bounds in large part through Jane’s vision and execution skills.
It’s so wonderful to see Jane Johnson recognized for her leadership in her great firm. Congratulations Jane!
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